Research Study on Dream11
Dream 11
By Kartik Pillai, PGDRM July’21-22
Fantasy Sports
What motivates fantasy sports players?
Winning- Most players love the idea of getting awarded for playing. The chance of winning money using a skill is appealing.
Social Interaction- Fantasy sports are seen as a way to interact with colleagues, college friends, family and friends. The idea of having fun collectively motivates players.
Competition- The fantasy sports players are competitive in general, their leading reason for being there in the first place. They are driven by the need to be the best in the eyes of their competitors.
Entertainment/Escape- This is a leading psychological factor among fantasy sports players. They are mostly career-oriented or with full-time jobs and see fantasy sports as a way to escape from work or life-related stress.
Dopamine- Fantasy sports boost dopamine just like any other social m
(Source: CNN/Psychology Today)
Dream11 is an Indian fantasy sports platform that allows users to play fantasy cricket, hockey, football, kabaddi, and basketball.
Company Highlights
How does Dream11 work?
For a given match, there are many contests. Few are free and few paid.
Competitors
MARKET LANDSCAPE OF FANTASY SPORTS IN INDIA
Investor Valuation
Marketing with the help of clever tap
Some of the Key Risks
Get the full research here: DREAM 11
Disclaimer
This report has been produced by students of Global Risk Management Institute for their own research, classroom discussions and general information purposes only. While care has been taken in gathering the data and preparing the report, the student’s or GRMI does not make any representations or warranties as to its accuracy or completeness and expressly excludes to the maximum extent permitted by law all those that might otherwise be implied. References to the information collected have been given where necessary.
GRMI or its students accepts no responsibility or liability for any loss or damage of any nature occasioned to any person as a result of acting or refraining from acting as a result of, or in reliance on, any statement, fact, figure or expression of opinion or belief contained in this report. This report does not constitute advice of any kind.
